Bridging Continents: Touch4IT at the Texas-EU Business Summit 2024

This fall, two of our co-founders, Michal Korman and Richard Roštecký, made a significant trip to the U.S. This wasn’t just another business trip – our founders also took the stage as panelists at the Texas-EU Business Summit 2024! So, what was the journey all about?

Why the U.S. Matters to Us

Our relationships with U.S. clients are a big part of our success, and maintaining these connections through personal meetings is key. Michal began the journey with a visit to New York City, where he spent a few days introducing our projects to like-minded professionals, building new connections, and exploring fresh opportunities.

In the U.S., we’re thrilled to manage several impactful projects. One standout is VideoBomb, an innovative app that transforms any flat image into an engaging AR video. Instead of QR codes, users can scan a product or poster and watch a video come to life right in front of them! This app empowers marketers to share their message dynamically while maintaining control over the content. Plus, they can have their videos live in just hours – no more waiting around for months. It’s a total game-changer for making ads more interactive and fun!

We’re also proud of our strong partnership with BigHeart, an organization dedicated to improving access to healthcare for everyone.

But that’s not all! In North America, we're excited to manage a major tourism app for one of the largest East Coast states! This app is a top choice for travelers, packed with thousands of must-see spots and trusted by millions. Our team is responsible for regular updates, ongoing maintenance, and creative new features, ensuring it remains the go-to guide for unforgettable travel experiences.

Meanwhile, Richard was in Chicago, forging new connections and exploring growth opportunities. While strengthening relationships with our U.S. clients – who account for 70% of our revenue – both founders met with partners to discuss potential tech projects. A highlight of this trip was our impactful work with BigHeart. For the past five years, we’ve been their tech partner, with our team of 40 skilled professionals dedicated to improving access to healthcare. Through the BigHeart Philanthropy project, we’ve helped over 800,000 Americans access better medical care. We’re not just making a difference – we’re driving innovation in the healthcare world!

After trips to New York and Chicago, our founders headed to Austin, joining forces with Slovak PRO for the Texas-EU Business Summit 2024. We would like to extend a special thank you to Slovak PRO, a non-profit organization dedicated to connecting the Slovak professional community in the United States with companies in Slovakia and helping them uncover new business opportunities. We’re grateful for the opportunity to collaborate once again on projects that truly make an impact!

Key Takeaways from the Texas Event

Connecting Leaders: Over 150 business leaders, policymakers, and industry experts from both the U.S. and Europe gathered at the Texas-EU Business Summit 2024, organized by Slovak PRO in partnership with local universities. The summit aimed to strengthen ties between the Slovak professional community in the U.S. and businesses in Slovakia, fostering collaboration and innovation across borders.

Cultural Insights: A key topic of discussion was how decision-making styles differ between the two regions:

• U.S. Style: Fast-paced and bold, with a "go big or go home" attitude.
• European Style: More deliberate and focused on the long term, carefully weighing options before making decisions.

Client Connections Matter: Discussions emphasized the importance of our U.S. clients, who contribute 70% of our revenue.

Building Together: By sharing our extensive experience in both European and American markets, we can create robust partnerships that drive mutual success.

Overall, this event was more than just networking—it was an energetic exchange of ideas and strategies for the future. We’re excited to be part of this conversation and look forward to building success in both the U.S. and European markets!

A Mix of Work and a Touch of Culture

After wrapping up their time in Austin, our founders took a short break to explore El Paso, where they met some of the friendliest people and enjoyed the stunning scenery. This trip wasn’t just about work—it was also about immersing in the local culture and sharing moments outside the office.

This journey brought more than just business growth; it was an opportunity to connect, exchange ideas, and build excitement for the future. As we reflect on the incredible experiences at the Texas-EU Business Summit 2024, we’re not only celebrating past successes but also looking forward to the exciting possibilities ahead. We can’t wait to see where these new partnerships and opportunities will lead!

If you have a project or are interested in collaborating with us, feel free to connect on LinkedIn with Michal or Richard to explore how we can work together!