Why analytics is important for your business?

Published: Mar 12. 2018

Analytics is here to support and help you make better decisions by providing the relevant facts. Without that, it is just a heady mix of subjective opinions, intuition and assumptions. And you do not want to just guess and assume, you want to know and improve.  

Today's statistics are saying that more than 25% consumers who complain to a company on social media expect a response within 1 hour and that emails triggered by specific customer behaviours yield 71% higher open rate and 102% higher click rates than non-triggered email message (SingleGrain, 2018).  

So this data shows that current customers require quick and personalized service... a that's why analytics is here. Data collection and analysis provides greater insight into customer lives, preferences and needs. This enables you to know the specific target group and offer products or services according to their needs.

"If you cannot measure it, you cannot improve it." - Peter Drucker  


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                                                                                       Source: Gfycat.com


Discover new opportunities  

As the economy keeps on changing and keeping pace with the trends is very important to devote enough time to monitoring the current state, its development and changes. Using detailed analytics and observing key business indicators, you can better and more quickly respond to new trends and incoming changes. 

Know your customers 

If you have a website or mobile app, you should be aware that it will simply not happen without knowing your visitors and users. And by tracking and analyzing their behaviour, you will be able to better understand their needs and tailor your product or service to them. 

"Without data, you are just another person with an opinion." - W. Edwards Deming  

Understand your competition 

Tracking your business and also your competitor's activity, you will be able to compare each other and find out what is your position. If you are better than them, it does not mean that you should slow down. It is a sign of moving in a good direction. 

You can also increase your sales

Analysis is an indispensable part of the process for online stores. Based on tracking and analyzing visitors behaviour in e-shops, you can learn more about them. 

  • where do they come from - traffic source (Google, social media,...), 

  • from what devices (desktop, mobile, tablet), 

  • through which pages they are going, 

  • where and why they are leaving, 

  • how they go shopping, and so on. 

If you have this information, you can optimize your website and turn many visitors to paying customers.


If you are interested in letting your website or mobile app to analyze, write to us at hi@touch4it.com or directly in live chat. 



Michaela Rostecka Marketing manager

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