What is SEO and why is it important?

Published: Dec 07. 2017

We had some clients that came to the meeting with requirement "I want SEO" and had no information what that SEO is. It is important to understand this term if you want to have a successful website with a lot of visitors turning into customers. So... why is SEO important for your business?

What is SEO? 

SEO stands for "Search Engine Optimization". It is the practice of increasing the quality & quantity of traffic to your website through organic search engine results. It actually means that search engines like Google, Bing or Yahoo show websites according to their content and how is it relevant to the users and their keywords.  

To understand what SEO really means, look at these elements: 

  • "Quality of traffic" means attract visitors who are genuinely interested in products/services that you offer and want to become your customers.

  • "Quantity of traffic" means that once you have the right people clicking through from those search engine results pages, more traffic is better. 

  • "Organic traffic" means any traffic that you don't have to pay for. It is a situation when Google shows your website to the user, but you don't pay anything. 

You have to optimize your website for SEO principles to attract more visitors & potential customers.

Website SEO Optimalization 

SEO-friendly site is one that allows a search engine to explore and read pages across the site. Ensuring a search engine can easily crawl and understand your content is the first step to ensuring your visibility in the search engine result pages.    

Some SEO principles & strategies: 

  • Research and analysing high-value keywords in order to ideate new content. 

  • Generate powerful backlinks to your site and pages. 

  • Implement JS and CSS minification to speed up your site. 

  • Strengthen your website's security with SSL encryption, keeping your CMS and plugins updated.   

  • Easy on-site navigation.

  • Mobile-friendly website with responsive design.

  • Fix all the broken links and codes that cause errors in your site.

  • & others...


Why to say "yes" to optimization? 

These are 4 key takeaways on the importance of SEO:

  • Improving site visibility 

  • Increasing traffic on your website

  • Earning credibility  

  • Outshining your competition in online searches

Michaela Rostecka Marketing manager

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